This project was for me to start to look at designing for spaces. The whole idea of it was to make London Design festival more accessible to a larger range of audiences and to also animate London Design Festival. As a lot of their advertising wasn't that animated. So, I wanted to change this. I felt the theme of growth was the best direction to go in as in every single design discipline there is room for growth. From the start to end of a project and also throughout everyone's careers. London Design Festival likes to appeal to not just designers but also the general public. Therefore, I decided to incorporate the new pedestrian tunnel in London Bridge. As I couldn't get permission to film in this location I built a model of the tunnel shown within this video and projected my graphics onto it. They tie the different parts of design together.
The idea of the logo was to show the constant progression of the festival and designing itself.

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